Jamie Oliver “Sugar Rush”, the industry hits back

jamie sugar rush

The war between sugar campaigners and the food industry is turning bitter in UK. The trigger was the screening of the highly anticipated and widely trailed Channel 4 documentary Jamie’s Sugar Rush.

The food industry, through its main trade association, the food and drink federation (FDF), had already criticized the celebrity chef Jamie Oliver and the programme ahead of the screening on 3 september .  Ian Wright the genereal director ot the FDF now declared that they are fed up being characterised as the bond vilain of the debate. Here is the documentary :

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Ecomil and sugar-free 

Consuming too much sugar favours the augmentation of blood glucose and often causes teeth decays.

But we do care about you! The Ecomil sugar-free range is still available and we will keep on updating you about this major issue …